From Your Imagination to the World Phenomenon

1. Develop and implement PR strategies, messaging, plans, and content for product launches, brand campaigns, and sales promotions in the US. 2. Establish and maintain relationships with media and influencers, identifying opportunities for coverage and pitching story ideas. 3. Research into competitors' campaigns and industry practices for further refinement of PR efforts. 4. Ensure maximum ROI for campaigns in order to maintain the interest of internal stakeholders. 5. Track the effectiveness of PR campaigns and optimize results with data, analytics, etc.